The Northville Democratic Club is the first in a long list of Democratic clubs across Michigan who have signed up to update their branding and overall messaging approach. At the grassroots, community level, I worked with the Northville Dems to create an emotionally driven, authentic brand. The brand was the foundation for the framing of key messages.

This branding package is set to be adopted throughout Michigan with Democratic candidates using the values first approach to kick off their 2018 campaigns.