Pricing Overview

Pricing overviews are generalized and based on "typical" projects. That being said, each project is unique and requires an individual overview and quote! I'm also happy to work within set budgets. It's fine if your budget is small, we can still design and build an amazing online presence that reflects your brand's tone of voice with a custom website that engages your customers.

Website Design & Development

Starter
website
Perfect Fit
Website
All the Bells
& Whistles
Templated design
Fully custom design created
Rounds of design revisions (in the design phase)
1
2
3
Content provided by customer
Custom content created and optimized for organic SEO
Full training and documentation of CMS platform
eCommerce store
Google Analytics Installed
Hosting for first year
Monthly updates, up to 4 per month
Quarterly Google Analytics Reports
Social media updates to reflect brand and website design
Starter Website
Templated design
1 round of design revisions
Content provided by customer
Full training and documentation of the CMS platform
Google Analytics installed
Perfect Fit Website
Fully custom design
2 rounds of design revisions
Custom content created and optimized for organic SEO
Full training and documentation of the CMS platform
eCommerce Store
Google Analytics installed
All the Bells & Whistles
Fully custom design
3 rounds of design revisions
Custom content created and optimized for organic SEO
Full training and documentation of the CMS platform
eCommerce Store
Google Analytics installed
Hosting for first year
Monthly updates, up to 4 per month
Quarterly Google Analytics Reports
Social media updates to reflect brand and website design

Basic websites typically run $1,000 - $5,000 depending on number of pages, platform requirements, hosting parameters, etc. The basic website package includes an initial consultation and review of all content. Hosting, content and photography to be provided by the client. I'll need access to your hosting provider to confirm that a new website is viable. All photography provided will be resized and optimized for web. A checklist of photography guidelines will be provided to ensure copywrite, size and file formats are all within usable standards.

The Perfect Fit website typically costs $2,500 - $8,000. The quote will take into consideration number of pages, how much custom copy writing is required, custom photography, video, and platform requirements. eCommerce stores will require utilization of the WordPress platform. If a different eCommerce platform is required, we'll happily accomomdate and adjust the quote based on a back-end developer partnership.

An eCommerce store will require point of sale (POS), and shipping services to be established. For inventory, POS and shipping configuration, we'll work together to make sure all aspects of the online conversion is seamless.1 year of secure hosting is included. Hosting after the first year is available for $24.95 per month.

The Bells & Whistles package includes everything from the Perfect Balance, plus ongoing support. This package starts at $7,500. It includes monthly updates, up to 4 per month. You choose the schedule of updates, can be 1 per week, maybe 2 updates, every other week will work better for you. You choose the content updates and monthly schedule that works for you.

We'll also update your social media platforms with your newly updated brand and design reflected in your website. Social platforms include Facebook, Twitter, Instragram, and LinkedIn. We'll also send you out quarterly Google Analytics reports to keep you up to date on how your website is performing!

Branding, Print and Other Design Services

Branding and Corporate Identity

Branding and identity is more than just a logo, colors and fonts. It's the defining narrative that affects your company's overall tone of voice and how you frame every communication.

A logo is a visual symbol that quickly communicates the brand essence. What is your current brand saying about you? Are you sophisticated? Quirky? Approachable? Relatable? Stuffy? Progressive? These are important aspects of defining your brand, as these characteristics will impact how your company communicates across all mediums and platforms!

Branding prices and packages vary dramatically based on the size of the company and scope of rebranding requirements. Keep in mind that a new logo without any update to the rest of the communication and message framing will likely not result in increased conversions. A branding initiative incorporates all customer facing facets of communication.

Print Design

Print design services are a great extension of your brand and website revamp.

Print Service
Price Range
Standard communication package design - business card, letterhead, envelope
$200 - $600
Full color brochure design
$300 - $1,000
Digital presentation
$400 - $1,000
Signage
$400 - $1,000
Printing sevices
Varies based on number of colors, quantity and paper stock desired
Other print services
Hourly rate of $80 per hour
Standard communication package design - business card, letterhead, envelope
$200 - $600
Full color brochure design
$300 - $1,000
Digital presentation
$400 - $1,000
Signage
$400 - $1,000
Printing sevices
Varies based on number of colors, quantity and paper stock desired
Other print services
Hourly rate of $80 per hour

Questions to Get You Started

Which website tier is right for me?

That really depends on your budget and your website needs. The best way to answer that question is to set up a free consultation meeting so we can discuss your project!

What is a POS (point of sale) system?

If you have an eCommerce website, or need one, you'll need to have a point of sale system set up. There are several options and most are very easy to set up and implement.

My recommended POS systems are:

Square for a straight forward payment processing app

Shopify for an integrated solution

Lighspeed for complex inventory

PayPal for trusted, online sale conversions.

How do I set up shipping?

Selling online usually means shipping goods to customers. Utilizing a shipping app that easily integrates into your POS is essential.

My recommended shipping apps are:

Shippo which offers seamless integration into most eCommerce stores with tiered pricing

FreightPOP and easily compare shipping prices for the best deal

Shipping Easy which offers a host of additional, support services

What is Google Analytics and why is it important?

Google Analytics is a service offered by Google, it requires the website be registered with Google - which is essential for SEO anyways! It tracks all users to your website, what kind of device they used while on your site - mobile, desktop or tablet - age range, gender, geographic location, and many other identifying factors of your website users.

Google Analytics also tracks the paths that your users take, how long they spend on each page, and pain points like bounce rates. It gives you a ton of valuable information about who your current user demographic is, to help you identify new target audience opportunities. It also provides you with a health report for your website, quickly identifying areas that need to be addressed.

Let's set up an appointment to review your design opportunities! Send me a message, email, text or call. Contact details below

Happy clicking!



Let's chat! Shoot me an email at heather@heatherboddy.com

Prefer to chat to a REAL person, give me a jingle! 248.544.3582